Untitled Document
Hello Guest
Contact Us

0 Books
Untitled Document

       Agrarian Studies
       Ancient History
       Art / Architecture / Archaeology
       Auto Biographies
       Central Asia
       Civil Society
       Cultural Studies
       Defence & Strategic Studies
       Economic History
       Environment / Ecology
       Food Science
       History Of Medicine
       History Of Science And Technology
       International Relations
       Literature / Language / Linguistics
       Maritime History
       Medieval History
       Modern History
       Narrative History
       Performing Arts
       Policy Studies
       Race Relations
       Religion & Philosophy
       Social History
       Sri Lanka



Title : The Coming of Consumer Society
Author : Kulwinder Kaur
Edition : HardBack
ISBN : 9789350981306
Pages : 200
Year of Pub : 2016
Price : Rs 895.00
The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making.
There is no consensus on the birth, place and context of a consumer society amongst historians. And for scholars of contemporary social life, consumer societies, till recently were held to be akin to societies in the late stage of capitalism or those having completed their transition from feudalism to post-industrialism. However, given the processes of globalization and liberalization of new global economic order, consumerism as an ideology, a world view and a practice is fast ‘coming of age’ in other societies across the globe. Hence, the earlier intellectual lexicon stands replaced by a new consumer epistemology signalling the coming of new consumer societies in hitherto unimagined locales such as India.
The varied essays in the volume develop the themes of consumption, brands, representation, and identity construction in some new settings – so far unexplored in the Indian context – for instance ethnic brands such as Fabindia; tribal art in new digitized forms; fashion; and so on. The strength of the book lies in traversing not just fresh sites and objects of consumer desire, but also in bringing together a host of multidisciplinary and theoretical perspectives such as Marxism, feminism, postmodernism, and post-colonialism.

Kulwinder Kaur teaches Sociology, at Jamia Millia Islamia University, New Delhi. She earlier taught at Department of Sociology, Delhi School of Economics, University of Delhi and was a Visiting Fellow at the Department of Urban Planning and Design, Graduate School of Design, Harvard University, U.S.A.


Untitled Document



Manohar Publishers & Distributors

4753/23 Ansari Road, Daryaganj,
New Delhi - 110002, India
Tel - 91-11-23284848, 23289100

About Books Others

- Manohar Publishers & Distributors
- Manohar Book Service
- Publish with Us

- Media

- Latest from Manohar
- Forthcoming Titles
- Routledge India Originals
- New Arrivals from Abroad
- Manohar Exclusives
- Reprint Titles

- Login
- New User Registration
- View Cart
- Contact Us

© 2016, Manohar Publishers & Distributors