Untitled Document
Hello Guest
Contact Us


.
0 Books
Untitled Document

       Agrarian Studies
       Ambedkar
       Ancient History
       Anthropology
       Art / Architecture / Archaeology
       Auto Biographies
       Career/profession
       Central Asia
       Cinema
       Civil Society
       Colonialism
       Cultural Studies
       Dalits
       Defence & Strategic Studies
       Diaspora
       Disability
       Economic History
       Environment / Ecology
       Fiction
       Folklore
       Food Science
       Gender
       Globalisation
       Hinduism
       History Of Medicine
       History Of Science And Technology
       Identity
       International Relations
       Islam
       Jainism
       Literature / Language / Linguistics
       Maritime History
       Marketing
       Medieval History
       Meditation
       Modern History
       Narrative History
       Nepal
       Numismatics
       Pakistan
       Parenting
       Partition
       Performing Arts
       Policy Studies
       Politics
       Postmodernism
       Poultry
       Psychoanalysis
       Race Relations
       Reference
       Religion & Philosophy
       Rituals
       Sikhism
       Social History
       Sociology
       Southeastasia
       Sri Lanka
       Sufism
       Terrorism
       Tibet
       Tribals

 


Customercare














Title : The Coming of Consumer Society
Author : Kulwinder Kaur
Edition : HardBack
ISBN : 9789350981306
Pages : 200
Year of Pub : 2016
Price : Rs 895.00
   
 
 
The present volume adds momentum to the ongoing discourse on consumerism in India and offers a fresh perspective by arguing that India is not just a consumer market but a consumer society in the making.
There is no consensus on the birth, place and context of a consumer society amongst historians. And for scholars of contemporary social life, consumer societies, till recently were held to be akin to societies in the late stage of capitalism or those having completed their transition from feudalism to post-industrialism. However, given the processes of globalization and liberalization of new global economic order, consumerism as an ideology, a world view and a practice is fast ‘coming of age’ in other societies across the globe. Hence, the earlier intellectual lexicon stands replaced by a new consumer epistemology signalling the coming of new consumer societies in hitherto unimagined locales such as India.
The varied essays in the volume develop the themes of consumption, brands, representation, and identity construction in some new settings – so far unexplored in the Indian context – for instance ethnic brands such as Fabindia; tribal art in new digitized forms; fashion; and so on. The strength of the book lies in traversing not just fresh sites and objects of consumer desire, but also in bringing together a host of multidisciplinary and theoretical perspectives such as Marxism, feminism, postmodernism, and post-colonialism.

Kulwinder Kaur teaches Sociology, at Jamia Millia Islamia University, New Delhi. She earlier taught at Department of Sociology, Delhi School of Economics, University of Delhi and was a Visiting Fellow at the Department of Urban Planning and Design, Graduate School of Design, Harvard University, U.S.A.

 

Untitled Document

MANOHAR
 

 

Manohar Publishers & Distributors

4753/23 Ansari Road, Daryaganj,
New Delhi - 110002, India
Tel - 91-11-23284848, 23289100


     
     
About Books Others

- Manohar Publishers & Distributors
- Manohar Book Service
- Publish with Us

- Media

- Latest from Manohar
- Forthcoming Titles
- Routledge India Originals
- New Arrivals from Abroad
- Manohar Exclusives
- Reprint Titles


- Login
- New User Registration
- View Cart
- Contact Us

© 2016, Manohar Publishers & Distributors

Website Developed by WEBNET INTERNATIONAL