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Records 41 to 80 of 120

The Marketing Matrix: How the Corporation Gets its Power - and How Can Reclaim it
by Gerard Hastings

The Great University Gamble: Money Markets and the Future of Higher Education
by Andrew McGettigan

Business to Business Marketing Management
by Alan Zimmerman and Jim Blythe

Moods and Markets: A New Way to Invest in Good Times and in Bad
by Peter Atwater


CRM: The Foundation of Contemporary Marketing Strategy
by Roger J. Baran and Robert J. Galka

Communication and Power in the Global Era: Orders and Borders
by Marwan M. Kraidy

Locating Television: Zones of Consumption
by Anna Cristina Pertierra and Graeme Turner

Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility
by Sheila Wright


Indovation: Innovation and a Global Knowledge Economy in India
by Thomas Birtchnell

Supply Chain Security: A Comprehensive Approach
by Dr. Arthur G. Arway

Nature for Sale: The Commons Versus Commodities
by Giovanna Ricoveri

Digital Phoneix: Why the Information Economy Collapsed and How It Will Rise Again
by Bruce Abramson


Where the other Half Lives: Lower Income Housing in a Neoliberal World
by Saran Glynn

Tourism Marketing: On Both Sides of the Counter
by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall

Entrepreneurship: Successfully Launching New Ventures (Fourth Edition)
by Bruce R. Barringer & R. Duane Ireland

Business Secrets of the Trappist Monks: One CEO`s Quest for Meaning and Authenicity
by August Turak


Innovation in Pricing: Contemporary Theories and Best Practices
by Andreas Hinterhuber and Stephan Liozu

New Developments in Online Marketing
by Stephen Tagg, Alan Stevenson and Tiziano Vescovi

Political Marketing in Retrospective and Prospective
by Christine B. Williams and Bruce l. Newman

Emarketing Excellence: Planning and Optimizing Your Digital Marketing
by Dave Chaffey & Pr Smith


The Marketing / Accounting Interface
by Robin Roslender and Richard M.S. Wilson

Contemporary Issues in Financial Institutions and Markets (Volume I)
by John O.S. Wilson, Barbara Casu and David G. McMillan

Operations Rules: Delivering Customer value Through Flexible Operations
by David Simchi-Levi

Social Network Analysis with Applications
by Ian McCulloh, Helen Armstrong, and Anthony Johnson


Marketing Research Essentials (8rd Edition)
by Carl McDaniel, Jr. & Roger Gates

Routledge Handbook of Political Marketing
by Jennifer Lee-Marshment

Financial Services Marketing: An International Guide to Principles and Practice (Second Edition)
by Christine Ennew and Nigel Waite

Food Economics: Industry and Markets
by Henning Otte Hansen


Producing Prosperity: An Inquiry into the Operation of the Market Process
by Randall G. Holcombe

Marketing Database Analytics: Transforming Data for Competitive Advantage
by Andrew D. Banasiewicz

Branding and Product Design: An Integrated Perspective
by Monika Hestad

The Made in Germany Champion Brands: Nation Branding, Innovation and World Export Leadership
by Ugesh A. Joseph


Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis
by Ivo Pezzuto

A Queer History of Fashion: From the Closet to The Catwalk

Supply Chain Strategies: Demand Driven and Customer Focused (Second Edition)
by Tony Hines

Airport Marketing
by Nigel Halpern and Anne Graham


Commercial Advertising: Six Lectures at the London School of Economics and Political Science (7 Volume)
by Thomas Russell

Accumulation: The Material Politics of Plastic
by Jennifer Gabrys, Gay Hawkins and Mike Michael

Trademarks, Brands, and Competitiveness
by Teresa Da Silva Lopes and Paul Duguid

Principles of Marketing: A Value-Based Approach
by Ayantunji Gbadamosi Ian K.Bathgate Sonny Nwankwo



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